In My First Introduction to the World of Business and Entrepreneurship Nico and Carol wonder what they'll do when they finish their studies. Join them to find out how the first companies were born, what it means to be an entrepreneur, how they create necessary value for society, as well as the ghosts that haunt them. They'll teach you how to create your own company based on a product you've invented or an opportunity that's worth taking. Your company will be born with a small investment (or heart, much like the human body), and will continue growing thanks to the contributions of valuable team members in various areas: production, accounting, human resources... Through simple explanations, examples, interesting facts, comic strips and fabulous illustrations, you'll start to make sense of words that you hear on a daily basis, but likely don't fully understand. You will finish the book by earning your responsible entrepreneur certificate.