With over a 15+ year career in the marketing space, Champagne has amassed a treasure trove of knowledge on branding and marketing, and shares his sometimes candid, often chuckle-worthy, and always clear advice with his readers here in this guide to marketing made easy. "If you had a smart friend who knew a lot about marketing, this is precisely what she'd tell you over coffee." Seth Godin Co-Author,?The Guerrilla Marketing Handbook Starting with his own confession of how he learned the consequences of good money poorly spent (spoiler alert: it involves a yard sale, a minivan, and a confused and frightened duck named Quackers), Champagne breaks down the mystery of marketing, one question at a time. Offering a thorough overview of the crisis points that strike fear into the hearts of startups and gold standard companies alike. Champagne shines a light on solid solutions that help promote strategic thinking and consistent execution. If you?ve ever wondered how to stop wasting money, time, and energy; if you?ve ever felt lost, in need of a roadmap; if you?ve ever wanted to get folks in the door and dollars in